THE INTRODUCTION OF MEASURES AGAINST PRICE DISCRIMINATION IN THE HOTEL INDUSTRY
DOI:
https://doi.org/10.7251/ZREFIS1408107VKeywords:
Price discrimination, Prices, Consumption, Tourism, Fruška Gora Mountain (Serbia)Abstract
The price discrimination is the business practice of selling the same goods to different customers at different prices. When it comes to tourism, price discrimination is commonly seen in bars and restaurants, and it depends on the country where the customer comes from, namely if it is a domestic or foreign tourist. Such policies of the restaurants pose a threat not only to the image of the destination, but also to the entire country. The starting point of the study was the hypothesis that price discrimination exists in some restaurants in the area of Fruška Gora Mountain. The study conducted on a sample of 365 domestic and foreign tourists confirmed the hypothesis and implied certain conclusions, of which the most important one was that the standardization of service is one of the most important measures that needs to be introduced to put an end to price dualism.References
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