“CUSTOMER RELATIONSHIP MANAGEMENT AS A PREREQUISITE FOR SUCCESS IN MODERN HOSPITALITY INDUSTRY”. Zbornik radova Ekonomskog fakulteta u Istočnom Sarajevu, no. 7 (June 15, 2013): 187–198. Accessed September 13, 2026. https://ojs.zrefis.ekofis.ues.rs.ba/zrefis/article/view/229.