MARKETING MANAGEMENT OF THE LIGHTHOUSE HERITAGE IN THE FUNCTION OF STRENGTHENING THE NATIONAL IDENTITY ON THE GLOBAL TOURISM MARKET: STONE LIGHTS (CROATIA) AND THE ART OF THE LIGHTHOUSES (MONTENEGRO). ZREFIS [Internet]. 2019 Dec. 15 [cited 2026 Sep. 13];(19):83-98. Available from: https://ojs.zrefis.ekofis.ues.rs.ba/zrefis/article/view/125