RESEARCH OF EMPLOYEE MOTIVATION IN THE SPA TOURIST CENTERS IN SERBIA

Abstract

The success of business companies whose business is tourism largely depends on the human resources or employees. It is therefore essential that employees in spa tourism (hotels, wellness and spa centers, rehabilitation centers) are motivated and thus be able to provide high quality service and achieve the required level of customer satisfaction services. The paper presents new findings in motivating employees, which may be used by other companies to motivate their employees and achieve commitment, productivity and retention of quality staff. The aim of this research is to determine on which motivational indicator employees in spa centers are the most and the least consistent as well as the relation between characteristics of the subjects on the highest and lowest consent. By applying the method of field research, a research has been carried out in spa tourist centers in Serbia in the period from September 2013 until mid-April 2014, on a sample of 202 respondents in various organizations. Based on collected data, we analyzed and presented results. The results show that the motivation of the employees is not satisfactory and that the financial factor is the key in motivating employees, because of the low standard of living. The influence of examinees characteristics on observed indicators of motivation was also noticed. Limitations of the research cannot be ignored, however, results may be important for understanding the contribution of employee motivation in the business, both for scientific and expert public, and for organizations whose main activity is spa tourism.