CONTRIBUTION TO CLASSIFICATION OF FACTORS THAT INFLUENCE CONSUMER’S BEHAVIOR

Authors

  • Perica Macura Економски факултет Бања Лука Author

Keywords:

marketing, consumer’s behavior, factors, classification, systems approach

Abstract

By pplication of systems-management approach this paper-work presents new contribution to classification of factors that determine consumer’s behavior. With respect to basic principles of general theory of the system, it analyzes factors of input, process and output which significantly influence and determine consumer’s final behavior. A consumer is observed both as a management system and a system that is being managed. A consumer is defined as an individual who, regardless of differences, covers categories of buyer, user, etc.

References

Bennett, P. D. „Dictionary of Marketing Terms“, American Marketing Association, Chicago, 1989.

Kotler, Ph, Upravljanje marketingom, Mate, Zagreb, 2001.

Olson, J. C, Paul Peter, J, „Consumer Behavior and Marketing Strategy“ McGraw-Hill, Boston, 1996

Маричић, Б, Понашање потрошача, Економски факултет, Београд, 2008.

Милисављевић, М, Маркетинг, Савремена администрација, Београд, 1997.

Ракита, Б, Међународни маркетинг, Економски факултет, Београд,1998, 2003.

Лексикон психоанализе

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Published

2009-06-15

Issue

No. 3 (2009): ZREFIS

Section

Original scientific paper

License

Copyright (c) 2009 Zbornik radova Ekonomskog fakulteta u Istočnom Sarajevu

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

CONTRIBUTION TO CLASSIFICATION OF FACTORS THAT INFLUENCE CONSUMER’S BEHAVIOR. (2009). Zbornik Radova Ekonomskog Fakulteta U Istočnom Sarajevu, 3. https://ojs.zrefis.ekofis.ues.rs.ba/zrefis/article/view/344