POVEZANOST POSLOVNOG KONCEPTA I ISTRAŽIVANJE OKRUŽENJA

Abstract

Economy as a science and a practice is familiar with numerous types and kinds of researches, from researches of general social and economical phenomenon, to researches dealing with establishing of perception, motives and positions of a consumer as an individual. A need of entrepreneur societies for a research of surrounding originated from a necessity of their adjustment to fluctuation at the market and in surrounding, in order to survive and develop. An aim of such researches is gaining of information necessary to entrepreneurs and management for making of correct business decisions. Every enterprise has its ruling business concept, which indicates that a business concept is in close relation with basic determinants of surrounding research (types, goals, subject and methods of research), upon which a market actions and success of the enterprise depend on. Since a business success is a changeable category, research determinants have to be constantly changed, so results of those researches initiate redefining of existing or creating of new business concepts.